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Mastering Fashion Marketing (Palgrave Master Series), by Tim Jackson, David Shaw
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This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.
- Sales Rank: #196431 in Books
- Published on: 2009-02-15
- Released on: 2009-03-31
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 1.00" w x 6.00" l, 1.27 pounds
- Binding: Paperback
- 240 pages
About the Author
Tim Jackson is a Senior Lecturer in Marketing at the London College of Fashion. He has experience of working in retail management, buying and merchandising for a number of companies including Jaeger, Dash and the Burton Group PLC. David Shaw has held both commercial and academic posts in the fashion industry. He lectures at the London College of Fashion and is Managing Director of The Marketing Mixture.
Most helpful customer reviews
0 of 3 people found the following review helpful.
4PS
By Aphrodite
This book was quite good, discribing the exact information that I wanted to find. But the thing is just that I read the wrong book, because I'm in undergraduate year.
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