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Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "It's no use. You cannot outrun a bear anyway". The first one answers: "I don't have to outrun the bear. I just have to outrun you."

Speed against competitors is just one of the key lessons outlined in this book from Lars Tvede and Peter Ohnemus. E-business is here for good and people are waking up to the fact that traditional marketing techniques may not stand up to new requirements set out by the "new economy". The question is, "which of the traditional techniques still work, and which techniques need to be revamped?" The authors outline marketing strategies that use traditional methods where appropriate but, where required, introduce new techniques. These techniques are part of a new, distinctive school of thought in marketing - the 'Digital School of Marketing'. Traditional marketing schools, for example, have observed the importance of moving fast - in the Digital School fast is not just important, it is crucial: it took Microsoft ten years to reach 100 million dollars in revenue, AOL spent nine years, Yahoo! spent five years, Onsale four, Amazon three, and Priceline spent just one and a half years reaching 100 million dollars in revenue. Speed is just one of the key lessons to learn from this book. Whether you are an entrepreneur out there on your own or a marketer in a large company, read on to discover how you can temper your marketing strategies to bring them in line with what is required today.

Synopsis

The high tech industry is expanding and will continue to expand rapidly. Every year it attracts new professionals, some of whom come from other industries that are very different in nature, especially where marketing is concerned. Also, these individuals, whilst technically very able, have limited understanding of marketing. This book will be the definitive guide to anyone involved in the marketing of high tech products and, as such will fill a gap for a book that describes all aspects of marketing management as practised by the most successful executives in the high tech industry. Although there is a plethora of books on the subject of the digital economy, e-commerce and high tech marketing this is the first book to actually provide a comprehensive understanding of the dynamics of the high tech markets. It also contains information on how companies in this sector need to position themselves correctly so that they can capture value; and to provide the information for the creation of a strategy to leverage their resources through co-operation with other companies.

While some aspects of marketing strategy apply across many sectors, there are a number of factors that are distinctive to high-tech businesses. It is therefore of value to any manager in the high-tech industry to understand the specific challenges and opportunities that a marketing strategist will confront when operating within the high-tech industry. Marketing Strategies for the New Economy provides clear explanations of how and where value and profits typically are generated in the high-tech business and how management can develop and execute strategies to position their high-tech companies for lasting success. To give the book a practical edge beyond these concepts, the authors present a "critical path" which is a coherent framework that pulls together these concepts, enabling the reader to implement a winning strategy in this highly competitive field. This work is designed to provide a comprehensive understanding of the dynamics of the high tech markets. It presents examples of marketing plan structures, a high-tech marketing audit, and a chronology of major marketing breakthroughs.

• Sales Rank: #8352690 in Books
• Published on: 2001-03-15
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .80" w x 6.28" l, 1.22 pounds
• Binding: Hardcover
• 250 pages

Review
"the advice is sound and it's a must for any Web site having traffic problems." (Internet Works, June 2001)

"..an excellent book which manages to make this topic an interesting read.." (M2 Communications, 5 April 2001)

From the Inside Flap
In creating the 'Digital School of Marketing' Lars Tvede and Peter Ohnemus track the various schools of thought that the field of marketing has witnessed, in a commercial and industrialized society, since it became recognized as a subject in 1902. They demonstrate that much of the teaching from these schools is still relevant but that some aspects of the new economy are truly different and need strategies that have rarely been practiced before. Leading thinkers such as Robert Metcalf, Brian Arthur and Geoffrey Moore could be members of the Digital School and the authors chart their contribution to the types of strategies that will come into being in the new economy. Many of the strategies outlined in this book come from different vantage points than those in traditional marketing. One of the key lessons from the book is based on the traditional concept that the marketing discipline is ultimately the allocation of corporate resource in the pursuit of value - in the new economy you must define the value strategy your company is pursuing before you discuss the marketing parameters. Many more examples of this nature unfold in this book. There is a wealth of knowledge to be gained in the advice put forward by the authors.

From the Back Cover
Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says, 'It's no use. You can't outrun a bear anyway.' The first one answers, 'I don't have to outrun the bear. I just have to outrun you.' Speed against competitors is just one of the key lessons outlined in this new book from Lars Tvede and Peter Ohnemus. E-business is here for good and people are waking up to the fact that traditional marketing techniques may not stand up to new requirements set out by the 'new economy'. The question is, 'which of the traditional techniques still work, and which techniques need to be revamped?' The authors outline marketing strategies that use traditional methods where appropriate but, where required, introduce new techniques. These techniques are part of a new, distinctive school of thought in marketing - the 'Digital School of Marketing'. Traditional marketing schools, for example, have observed the importance of moving fast - in the Digital School 'fast' is not just important, it's crucial: It took Microsoft 10 years to reach 100 million dollars in revenue, AOL spent nine years, Yahoo! spent five years, Onsale four, Amazon three, and Priceline spent just one and a half years reaching the same amount. Speed is just one of the key lessons to learn from this book. Whether you are an entrepreneur out there on your own or a marketer in a large company, read on to discover how you can temper your marketing strategies to bring them in line with what is required today. Enjoy the race!

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good overview of successful high tech business models
By A Customer
I am a seasoned marketing VP for a high tech company. While I would in no way characterize this as a comprehensive marketing manual for high tech marketers, I did find it very useful from one perspective: it provides a simple overview of what it takes for a company to succeed in the technology space including a very succinct and readable overview of many different value-generating business models. It then relates these business models to appropriate marketing tactics. I gleaned some "nuggets" that will help my company become a more successful enterprise. For this reason alone, the book was well worth the price. It is just over 200 pages and can be read in one sitting.

1 of 2 people found the following review helpful.
Esoteric, not much new
By A Customer
Lots of anecdotal information attempting to tie in the so-called 'New Economy' with historical trends. It doesn't quite convince. A lot of theory, as if meant for an academic audience. I don't see a lot of real world application here. I doubt the authors have experience running a successful real-world business.

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In this life-changing book, acclaimed Buddhist teacher Dzogchen Ponlop Rinpoche shows how to free yourself from being a victim of your emotions by gaining the awareness and understanding that will help you harness their power.

����� Emotions bring color and meaning to our lives, but they can also put us on an exhausting rollercoaster ride that takes us to blissful peak states, the depths of delusion and despair, and everything in between. It is only by learning to relate to our emotions skillfully that we benefit from their richness and glean wisdom, rather than letting them control us. Emotions get their power from a simple but deep-seated source: our lack of self-knowledge. When we bring awareness to our experience of emotions, something truly amazing happens—they lose their power to make us miserable.
���� In this book,�Rinpoche leads us through the three steps of his Emotional Rescue Plan. Mindful Gap is the practice of creating a safe distance between you and your emotions, which gives you the psychological space to work with their energy. Clear Seeing involves recognizing the bigger picture. Last, Letting Go is the practice of releasing stressful physical and emotional energy through exercise, relaxation, and awareness. With each step, we become increasingly familiar with the inner workings of our emotions, seeing straight to the heart of anger, fear, passion, jealousy, and pride. With time and practice, instead of leading us astray, our emotions become our guide towards living a more compassionate, creative, and fulfilling life.

• Sales Rank: #124380 in Books
• Brand: TARCHERPERIGEE
• Published on: 2017-04-18
• Released on: 2017-04-18
• Original language: English
• Dimensions: 8.24" h x .73" w x 5.44" l,
• Binding: Paperback
• 272 pages

Features

• TARCHERPERIGEE

Review
"Ponlop Rinpoche gives us here a down-to-earth guide to recognize, understand, transform, and utilize the basic energy of even our negative emotions to live fresh and genuinely happy lives."
—Richard Gere

“Dzogchen�Ponlop Rinpoche combines his�powerful depth of understanding with straightforward language to make this an enjoyable and highly valuable book. The three step process for emotional rescue�is a superb modern-day expression of traditional teachings. Its instructions, well practiced, will be liberating”.
—Sharon Salzberg, author of Lovingkindness and Real Happiness

"Emotions can tangle and trip us up with no understanding of their wild chaotic possibility. In this important book Ponlop teaches us step by step how to unwind emotions and use their energy and power. We no longer have to be at the mercy of anger, delusion, desire, and aggression. Happy he wrote this book."
—Natalie Goldberg, author of The Great Spring and Writing Down the Bones

"Dzogchen Ponlop's teachings always beautifully balance the ancient Eastern with the modern Western, the profoundly complex with the freshly simple. In�Emotional Rescue,�he turns his attention to perhaps the most urgent topic faced by meditators: how to deal with difficult emotions. The three-step process for mindfulness of emotions contained in this book is deeply rooted in the wisdom of Buddhist psychology, yet offered free of jargon by a modern master. I will definitely be using the deep insights of this book in my own practice and in my work with students."
—Ethan Nichtern, author of The Road Home: A Contemporary Exploration of the Buddhist Path

About the Author
Dzogchen Ponlop Rinpoche is a widely celebrated Buddhist teacher and the author of Rebel Buddha: A Guide to a Revolution of Mind. (“Rinpoche” is an honorific reserved for highly respected Buddhist teachers.) He is the founder and president of Nalandabodhi, an international network of Buddhist centers.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Working with rather than avoiding our emotions
By Sally Price
This is a very interesting book. For someone like myself who follows the Dzogchen teachings, this interprets Dzogchen in a completely everyday context and gives an easy to follow process for accessing the potential power and energy inherent in our emotions if we are able to approach them with awareness and openness.

1 of 1 people found the following review helpful.
This book provides the best advice for working skillfully with emotions that you will ...
By Deborah Calloway
This book provides the best advice for working skillfully with emotions that you will find anywhere. Highly recommended. Written by a Buddhist Master, but accessible to everyone. Even the most even tempered among us experience annoyance and even anger. We all need this book.

0 of 0 people found the following review helpful.
Beautiful, deep
By Old Dog Colorado
Beautiful, deep, detailed discussion of ways to work with our emotions. Based in traditional Tibetan Buddhist practices but more specifically related to emotions than usual.

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• Sales Rank: #534539 in eBooks
• Published on: 2014-03-10
• Released on: 2014-03-10
• Format: Kindle eBook

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0 of 0 people found the following review helpful.
One Star
By quiltingnana
Tried to order it but you don't sell it.

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• Sales Rank: #2009512 in Books
• Published on: 2013-03-15
• Original language: English
• Dimensions: 11.34" h x .94" w x 9.65" l, 3.13 pounds
• Binding: Hardcover
• 196 pages

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[S653.Ebook] PDF Ebook The Industrialisation of Soviet Russia Volume 6: The Years of Progress: The Soviet Economy, 1934-1936 (Industrialization of Soviet Russia)

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Based on extensive research in formerly secret archives, this volume examines the progress of Soviet industrialisation against the background of the rising threat of aggression from Germany, Japan and Italy, and the consolidation of Stalin's power.

• Sales Rank: #4293746 in Books
• Published on: 2014-07-09
• Released on: 2014-07-09
• Original language: English
• Number of items: 1
• Dimensions: 8.74" h x 1.44" w x 5.74" l, .0 pounds
• Binding: Hardcover
• 496 pages

Review

“Davies gives us a fine-grained analysis of investment and outcomes throughout the economy, as well as many new details about how plans were debated and revised. … anyone interested in specific sectors or episodes in the economic development of the mid-1930s should consult this encyclopedic work.” (Julie Hessler, Slavic Review, Vol. 75 (1), Spring, 2016)

“The Years of Progress: The Soviet Economy, 1934–1936 covers in detail the advance of industry, capital investment, domestic and foreign trade, and the upgrading of Soviet economic infrastructure. … The book has a well-organized structure and a straightforward chronological layout that makes reading this exhaustive study fascinating … . This significantly adds to our understanding of how multifaceted and complex the decision-making processes actually were … .” (Lennart Samuelson, ahr.oxfordjournals.org, February, 2016)

About the Author
R. W. Davies is Emeritus Professor of Soviet Economic Studies, Centre for Russian and East European Studies, University of Birmingham, UK – of which he was the foundation director. He is the author of many books and articles on Soviet history, including Soviet Economic Development from Lenin to Khruschev, Soviet History in the Gorbachev Revolution, and the previous five volumes in this series.

Oleg V. Khlevniuk is Senior Research Fellow at State Archive of the Russian Federation, and Leading Research Fellow at the�International Center for the History and Sociology of World War II and its Consequences�at the�National Research University Higher School of Economics.�He is the author of The History of the GULAG: From Collectivization to the Great Terror (2004), and Master of the House: Stalin and His Inner Circle (2008).

Stephen Wheatcroft is Professor in Soviet History at Nazarbayev University, Republic of Kazakhstan, and a specialist on Soviet agriculture and population. He is the editor of Challenging Traditional Views of Russian History (2002) and joint author with R. W. Davies of The Years of Hunger.

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