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The Go-Giver: A Little Story About a Powerful Business Idea, by Bob Burg, John David Mann
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Most people just laugh when they hear that the secret to success is giving...Then again, most people are nowhere near as successful as they wish they were."
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.
Over the next week, Pindar introduces Joe to a series of "go-givers:" a restaurateur, a CEO, a financial adviser, a real estate broker, and the "Connector," who brought them all together. Pindar's friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving.
Joe learns that changing his focus from getting to giving-putting others' interests first and continually adding value to their lives-ultimately leads to unexpected returns.
Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb "Give and you shall receive."
- Sales Rank: #155495 in Books
- Brand: Brand: Your Coach In A Box
- Published on: 2008-09-02
- Ingredients: Example Ingredients
- Formats: Audiobook, CD, Unabridged
- Original language: English
- Number of items: 2
- Dimensions: 7.25" h x .50" w x 5.00" l, .25 pounds
- Running time: 150 minutes
- Binding: Audio CD
- Used Book in Good Condition
From Publishers Weekly
This modern-day business parable, a quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager, should do well with eager corporate-ladder climbers, who may at first be confused by its focus: on putting the other guy first-be it a colleague, competitor, customer, friend or family member. Told through the fictitious story of an ambitious young salesman named Joe, Burg and Mann communicate their points through the advice of an enigmatic (and highly likeable) mentor character known as Pindar. Rather than help Joe snag a fast sale, the consultant introduces him to series of "go-givers" who personify the "Five Laws of Stratospheric Success." Over the course of five days, a restaurateur, a CEO, a financial advisor, a real-estate broker and the mysterious "Connector" teach Joe about the laws of value, compensation, influence, authenticity and receptivity-concepts that make more immediate sense in this fictional context than they would in a formal business book. Burg (Endless Referrals: Network Your Everyday Contacts Into Sales) and Mann (You Call the Shots) write with a simple, informal style that offers a working-person's interpretation of the old adage "give, and you shall receive."
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
“The Go-Giver is one of those rare books that entertains with a great storyline while simultaneously delivering an uplifting, life-affirming message that we can apply immediately.”
-- Darren Richardson, Science of Mind
“This modern-day business parable, a quick read in the spirit of The Greatest Salesman in the World and The One Minute Manager, should do well with eager corporate-ladder climbers … Over the course of five days, a restaurateur, a CEO, a financial advisor, a real-estate broker and the mysterious “Connector” teach Joe about the laws of value, compensation, influence, authenticity and receptivity—concepts that make more immediate sense in this fictional context than they would in a formal business book.”
–Publishers Weekly
“The powerful business idea referenced in the title is that ‘shifting the focus from getting to giving and putting the other person first is the key to business success and personal fulfillment.’ … Explanations of these concepts and how to employ them are clear and to the point, and as with all successfully written business books, it will provoke thought and probably action as well.”
—Booklist
"Burg and Mann have crafted a business parable that is drawing comparisons with Dr. Spencer Johnson's wildly popular 1998 book Who Moved My Cheese?... How one receives this message may vary, but learning and understanding it is essential ... the world always needs a fresh approach to its most important messages. For this purpose The Go-Giver is a great way to continue to spread a positive and enriching message."
—Soundview Executive Book Alert
“Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you. It is a beautiful book that will touch your soul and inspire your heart.”
—David Bach, #1 New York Times bestselling author, The Automatic Millionaire
“The Go-Giver does everything I would wish a good book to do. Read it to the very end.”
—Michael E. Gerber, author, The E-Myth
“This terrific book wonderfully illuminates [the] principles of contribution, abundance, service, and success.”
—Stephen M. R. Covey, author, The Speed of Trust
“A lovely reminder to us all that the world is abundant and rewards those who act with a generosity of spirit.”
—Lois P. Frankel, Ph.D., author, See Jane Lead and Nice Girls Don’t Get the Corner Office
“Most people don’t have the guts to buy this book, never mind the will to follow through and actually use it. But you do. And I’m certain that you’ll be glad you did.”
—Seth Godin, author, The Dip
“The Go-Giver is the best business parable since The Greatest Salesman in the World and The One Minute Manager.”
—Pat Williams, author, Souls of Steel, and senior vice president, Orlando Magic
“Burg and Mann have demonstrated that adding value to people’s lives is the way to climb the ladder of financial success.”
—Fran Tarkenton, Hall of Fame quarterback and founder and CEO , GoSmallBiz.com
“These five simple principles will help you achieve your goals and fulfill your dreams!”
—Brian Tracy, author, The Psychology of Achievement
“This book is exactly what is meant by the phrase ‘Great things come in small packages.’”
—Tom Hopkins, author, How to Master the Art of Selling
"A cross between Jonathan Livingston Seagull and Seven Habits of Highly Effective People, The Go-Giver is a tale of transformation...For those who've stalled out on The Secret's emphasis on what we want, want, want, the Chairman offers another secret--his trade secret: giving...Bob Burg, who travels the world sharing the principles of The Go- Giver, and John David Mann, author of The Zen of MLM, collaborate on this uplifting, quick-read of a book that will appeal to customers who want to bring more heart and a holistic sense of mission to their livelihoods."
--Connie Mears, New Age Retailer
About the Author
John David Mann is an entrepreneur and award-winning coauthor whose titles include the�New York Times�bestsellers�Flash Foresight�and�The Red Circle. His�Take the Lead�was named by Tom Peters and the�Washington�Post�as Best Leadership Book of 2011.
�
Bob Burg is a highly sought-after conference speaker who teaches the principles at the core of The Go-Giver to audiences worldwide. A former top sales professional, he is also the author of Endless Referrals and Adversaries Into Allies. He lives in Florida.
Most helpful customer reviews
2 of 2 people found the following review helpful.
It is all about giving,beautiful and profound message
By Fernando Doblado Rueda
We live in a world where that a leader that is aggressive, fearless and energetic is the best. Maximizing profits is the most important thing . In Simple words to win is the ultimate goal no matter how many lives are affected. the question I ask myself is, in this reality where are the values or the universal principles that have allowed the coexistence of human beings.? And by values or universal principles I am referring to compassion, kindness, patience, respect, sharing, justice,faith, among other. Certainly at least from my point of view values are the foundation upon which you can build not just a company but a whole world. who could think that "the more we give is actually the more we receive. .. But it is true I am a living witness that that rule is true.
But an intriguing question this book brought to me is if I am prepared to receive and if am I aware that I am receiving all the time?
By means of a simple novel this book breaks down the truth about how important it is to give the best of ourselves even if that is not enough to others.
I really consider that this book by far transcends the realm of business ,its message is powerful and applicable to life it self. As it is attributed to be a prayer that was written in one of the walls of the house where Mother Teresa in Calcuta: " give the world the best you have and it might never be enough, give the world the best you have anyway. In the final analysis it was never between you and them, it was always between you and God anyway "
2 of 2 people found the following review helpful.
This wonderful little story changed my Philosophy of Life
By Matt Gersper
I love this book.
I recently wrote a post titled, My Philosophy on Why We’re Here (http://bit.ly/1Mikuc4).
In it, I concluded, “I believe we are here to become all we are capable of becoming with the gifts we are given so that we are able to give to others, lift them, and help them become all they are capable of becoming with the gifts they are given.”
The Go-Giver has made me rethink my philosophy just a bit.
Bob Burg and John David Mann teach a very powerful life lesson using simple language and thought-provoking story telling. They demonstrate that only through giving can we become all we’re capable of being.
One of my favorite lines illustrates this point: “Giving is not a debt we owe but, instead, it is a seed we sow.”
After reading this wonderful book, I’d re-write my philosophy this way.
I believe we are here to give to others, lift them, and help them become all they are capable of becoming with the gifts they are given. Giving ourselves in service to others helps us discover our personal gifts and become all we are capable of becoming.
The subtitle of the book could be changed from "A Little Story About a Powerful Business Idea" to "A Little Story About a Powerful Life Idea".
Thank you for your book,
Matt Gersper
Founder, Happy Living
www.happyliving.com
12 of 12 people found the following review helpful.
Good Reminer Read
By Brian Ahearn
A very short, easy read that's in story format. A young man, Joe, goes to a known mentor with one idea in mind and walks away with much more. It reminds me of "Give a man fish and he eats for a day. Teach him to fish and he eats for a lifetime." Joe learned to fish using these five "laws":
1. THE LAW OF VALUE - Your true worth is determined by how much more you give in value than you take in payment.
2. THE LAW OF COMPENSATION - Your income is determined by how many people you serve and how well you serve them.
3. THE LAW OF INFLUENCE - Your influence is determined by how abundantly you place other people's interests first.
4. THE LAW OF AUTHENTICITY - The most valuable gift you have to offer is yourself.
5. THE LAW OF RECEPTIVITY - The key to effective giving is to stay open to receiving.
Certainly work reading because it is a good reminder that success depends on helping others first.
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